Biophilic Design Improving the Hospitality Experience – Hobo Hotel Stockholm, Case Study

Sourced from Interface

Biophilic Design interventions play a key role within many hospitality spaces. They can help us to relax, sleep better and feel happier – so much so that we’re willing to pay significantly more for a room with a high presence of biophilia (even if we don’t realise that that’s what we’re paying for!) A room with a view, for example, will always cost more than a room without.

The human spaces report “Biophilic Design in Hospitality” demonstrates the financial benefits of incorporating biophilic design into hotel spaces. They suggest that both urban and resort hotels around the world charge a premium for rooms with a water view by comparison to rooms with other views (18.28% more for a resort hotel and 11.17% more for an urban hotel1. Furthermore, they suggest that biophilic design interventions within hotels change the behaviour of occupants and increase the potential uses for some hotel spaces. This is important as hospitality spaces are looking for new ways to bring in revenue, (without the need for delivering a room for the night) whilst strengthening local connections to create a greater sense of place and identity.

Hotel lobbies with a high presence of biophilic design, it was found, had a far higher rate of occupation and use. Such spaces especially promoted higher levels of social activity (11% higher than in a biophilia free space!)2 Several hotels appear to be picking up on trends regarding sociability and community within biophilic spaces and developing their lobbies to further encourage their use – not just by clients but members of the wider community.

Hotels are starting to absorb elements of a flexible working environment, through the incorporation of co-working spaces – often stating that they hope to build a network of connections and foster a greater sense of community. Biophilic design has been shown to encourage more sociable use of hospitality spaces and can, in such cases play a key role in improving a sense of community and allowing people to work and communicate effectively.

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